Authentic Health Fitness Australia (AHFA):

At the heart of AHFA is our value to provide authentic knowledge and services in the health fitness industry. From resources grounded in trustworthy principles for peak human health, to our directory of only real and verified Australian businesses, - it is our mission to provide you with a one stop authentic health fitness solution.

While Australia may be under the perception that we are healthy and fit because we’re one of the best sporting countries, the reality is that we’re amongst the worst. Most Australians are not players but spectators. As the Australian Heart Foundation researched, 8 out of 10 adults are either physically inactive, overweight or have high blood pressure.

We have some of the worst statistics for illness and disease. Despite health awareness campaigns and talks, our health problems are actually increasing. Just have a look at these statistics
As the first independently owned health fitness web portal in Australia, healthfitness.com.au was created out of the need to sift through the ever-expanding array and most often contradictory health fitness information, and to promote the self-evident truths that prevent disease and increase the quality of life.

Like you may have already experienced, the field of health and fitness today is full of distortions, junk science, and marketing hype. Many things we are taught about health and fitness is often driven by making profits, rather than creating authentic health – increased energy and expanded life expectancy.

We aim to provide rational and scientifically based strategies and tools in the areas of health, fitness, resistance training and cardiovascular exercise, diet, nutrition, nutritional supplements, sport and mind-body connection, to expand life and increase energy.

Our health fitness philosophy is aimed at the drug-free individual. It is based on the scientific health principles that are long-term, holistic and create positive effects in body, mind and soul. We aim to walk our talk when it comes to health and educate by example how to actualize peak health & fitness.

We fulfill our mission by taking the time to do more listening than talking, looking at both sides of the story and always keeping a positive, open mind, whilst upholding the standards of science and ethics.   More detail...