The founder and president is John Tschohl (pronounced Schole). "Time" magazine calls John a "customer service guru".

Tschohl founded the company in 1972 focusing on increasing the performance of the work force.

In 1979, long before quality and customer service became a hot topic, John Tschohl developed the world's first customer service training program with tips and strategies for increased performance in the work place.

The firm started with one program, three audio tapes, a user-friendly leader guide and a 128 page participant book.   More detail...