Go placidly amid the noise and waste, and remember what peace there may be in tag silence. As far as possible without surrender be on good terms with all in the blogosphere. Speak your website's truth quietly and clearly; and listen to your site visitors, even the dull and the ignorant; they too have their story.

Avoid loud and aggressive reciprocal linking campaigns, they are vexations to your trust rank. If you compare your SERPS with others, you may become vain and bitter; for always there will be greater and lesser sites than yours. Enjoy your site's achievements as well as its plans.   More detail...