Email marketers who use the DMA's email opt-out address in their marketing message must be a subscriber to the DMA's Email preference service AND first obtain permission from DMA. The DMA does NOT send emails with this opt-out address or emails to consumers.

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.   More detail...