Once upon a time, the corporate heads of many organizations had one concern:
"How much money can we make and how fast can we make it?"

Well, money still matters, of course. But today’s employers are finding that they have to care about more than just profits if they want to keep their investors, their customers and even their employees happy.

The environment, community activism, health and safety have never been more in the spotlight, and as a result, investors, potential customers and employees want to be involved with companies who take these factors into consideration. In fact, a study by the Center for Corporate Citizenship at Boston College found that 30 percent of employers say that good corporate citizenship helps them recruit and retain good employees.

Good corporate citizens maintain high ethical standards, decrease the negative effects their company has on the environment, and give back to the community.   More detail...