If you've ever been frustrated by the expensive premiums and numerous restrictions of dental insurance companies, you'll understand the motivation of an entrepreneurial group of dentists who began the Alberta Dental Service Corporation (ADSC) in 1964. The ADSC set out to offer companies, large and small, an innovative and cost-effective way to provide employee benefits.

For the next 25 years, the company flourished and became innovators in the development of dental benefits packages. In 1989, with the help of yet another group of dentists, the ADSC evolved even further. Responding to a need for additional improvements to dental and health insurance options, Lyle R. Best was hired as CEO to lead them in a new direction.   More detail...