Formed in Nov. 2005, Indian Film-viewers' Critics Association, InFiCa, is a growing group of discerning viewers who critique Hindi entertainment based upon the appropriate aspects of a movie or performance. The critiques are based upon established approaches towards reaching a collaborative 'absoluteness of judgement' .

We are a simple initiative, a simple site really - a bunch of us trying to influence the movie world! We plan to be so for sometime as we keep on adding more features and keep finding more of our clan - the discerning viewers. And we plan to grow - slowly but surely.   More detail...