Magic is people learning and communicating how humans can further common good by practicing valuescience—scientific methods and principles applied to questions of value.

We work in a radical, integrated, scientific way to increase human satisfaction and reduce human suffering.

Magic’s overarching goal is for humans worldwide to improve individual and common well-being by becoming more competent valuescientists. We further this aim by pursuing evolving subsidiary goals in research, teaching, consulting, publishing, demonstration project development, personnel, finance, marketing, facilities acquisition and maintenance, and management.   More detail...