Before we start on our internet marketing plan we are going to download some free tools so that we can have a better understanding of what it is we are trying to achieve, and don't worry they are free to download and use.

The first tool we need to download is a program called the Alexa Toolbar it is a browser add-on and it is a very useful tool for spying our competitors. When you get to the download page there are instructions on how to install and don't worry none of these programs are ADWARE. You can run spysweeper and see for yourself .

The next free tool that we need is the Google Toolbar which will show us the page rank of every page we view this is a very important part of our internet marketing plan and also strategy. This will assist us in deciding on what marketing strategy we will employ to eliminate the competition.

The last tool to download is a program called Good Keywords this is also a free tool and will give us some very valuable insight into what keywords we should be targeting initially for our website. If you want a more sophisticated program and one that I use it is called Word Tracker and is a very effective tool analyzing every aspect of your keyword research..   More detail...