Pokémon USA, Inc., a subsidiary of The Pokémon Company in Japan, publishes the Pokémon Trading Card Game outside of Japan and manages the property outside of Asia which includes licensing, marketing and publishing activities, an animated TV series, movies, the official Pokémon website and the online retail site www.pokemoncenter.com.
Celebrating its 10th worldwide anniversary in 2006, Pokémon was launched in Japan in 1996 for play on Nintendo's Game Boy® and has since evolved into a global cultural phenomenon. Pokémon was introduced in North America in September 1998 and today is one of the most popular toy and entertainment properties in the world.
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