StatCounter’s mission is "to help our members easily understand their visitors, so they can make good decisions to become more successful online". We have set out a number of founding principles to support this aim.

StatCounter was born out of the frustration of Founder and CEO, Aodhan Cullen from using a counter service that was loading slower and slower every single day. This slowed down his personal and business websites, which needed to load quickly to keep his visitors happy. Aodhan was sure that there were many webmasters, bloggers, marketers and other website owners with similar frustrations – wanting a fast loading service that wouldn’t slow down their website.   More detail...