The website's objective was to offer branded interactive educational content, games and activities to children, parents and educators. The Internet was still young in 1997, but the site featured early cutting-edge personalized applications like My Garage and My Calendar.

The site features free online games, and various ways to explore the humor and fun of the toy cars including biographies and multiple views of the cars, coloring and sticker pages, jigsaw puzzles and connect the dots games, screensavers, desktop themes, musical tunes and more.   More detail...