The International Newspaper Marketing Association (INMA) is a non-profit member organisation dedicated to recognising and extending marketing activities of newspapers, and serving as the industry's premier marketing ideas association. Today, the fast-growing INMA has more than 1,000 members in 70 countries, mostly senior marketing officers at daily newspapers.
Objectives 1)Expand its partnerships with publishers, senior managers, and relevant associations to promote marketing of newspaper products. 2)Establish a training and development presence for members. 3)Create forums that foster the sharing of ideas among members. 4)Be international in reach, and bring the relevancy of an international network home to members. 5)Establish and sustain a programmatic vision that includes, but is not limited to, readership, advertising, strategy, and profitability of newspaper companies. 6)Continually expand its worldwide network of members. 7)Generate revenues equal to its vision and mission. More detail... |
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