The Scotch Whisky Tourism Initiative, now known as Scotlandwhisky, was launched in September 2003 by Jim Wallace MSP, the then Deputy First Minister, and Ian Good Chairman of the Scotch Whisky Association.

The project is a partnership between the public and private sectors, with the aim of exploring where the Tourism and Scotch whisky industries can work together to realise mutual commercial benefits. It is supported by the Scotch Whisky Association, The Scotch Whisky Experience, Scottish Enterprise, Highlands and Islands Enterprise, and VisitScotland.   More detail...