ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertain more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK.
Founded in 1930 by Oscar Deutsch, ODEON was acquired in 1941 by J Arthur Rank who had interests in film production and distribution. ODEON remained a part of The Rank Organisation for a further 58 years. An extensive re-branding campaign in 1998 further re-enforced ODEON's position as market leader in the UK and introduced "Fanatical About Film" to the UK cinema-goer. The re-branding and refurbishment campaign culminated in the £3million upgrade of the flagship cinema, the ODEON Leicester Square.
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