The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.

Many of its unrivalled products have been serving the needs of this market for more than 40 years. WARC is an independent organisation and works closely with trade associations, industry bodies and blue chip companies around the world, including the Advertising Research Foundation, Institute of Practitioners in Advertising, ACNielsen, ESOMAR and the US Association of National Advertisers.

Its award-winning online services, publishing and conference divisions are committed to the provision of the latest information and cutting-edge thinking across all areas of marketing communications, with a firm focus on the promotion of best practice, effectiveness and efficiency. WARC's offices in the UK, United States and Australia service a global client base spanning advertisers, advertising agencies, media buyers, media corporations, market research organisations, business schools and universities.   More detail...