Yellow Pages Group (YPG) has taken the old adage that “a picture is worth a thousand words” to a new level with the introduction of its brand-new Profile Plus multimedia service. This enhanced business profile web page can now include a video clip, photo gallery and other useful information about merchants. The deployment of the new service to advertisers is underway.

“The introduction of the new Profile Plus is yet another clear example of YPG’s commitment to using the latest technologies to bring businesses and consumers together and to making buying and selling easier and more productive for all concerned,” explains Jean-Pascal Lion, Vice President of Marketing, Yellow Pages Group. “Given that more Canadians than ever are viewing online videos, we are convinced that the video service will provide advertisers with a more compelling and value-added vehicle for bringing their business offerings to more customers.”   More detail...